Toyota, the automaker, dates back to 1933
when Kiichiro Toyoda first established
an automobile division within an already
successful Japanese company - Toyoda Automatic
Loom Works, Ltd. - a manufacturer of textile
looms.
Within three years after establishing the automobile division, the company introduced
the Model AA - its first passenger car and a revolutionary example of Japanese
engineering ingenuity.
Overcoming challenge after challenge, the fledgling automobile
division grew into Toyota Motor Corporation (TMC), one of the world's leading
corporations.
In 1957, Toyota first came to America marketing the Toyopet Crown. In 1958, only
287 Toyopet Crowns were sold in the USA.
Toyota's first experience in the U.S.
market was a sharp contrast to the imprssive success it had already achieved
in Japan.
Also see:
Honour Roll - Founding Fathers Of The Automotive Industry
