General Motors Commercials: Trained Dealer Service

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General Motors

The General Motors Trained Dealer Service Man
USA (circa 1958)

"Well there's nothing wrong with the transmission. You know Mr. Fields it just seems to be the transmission, all you need is a throttle linkage adjustment, I can have it ready for you in an hour". The reason Mike Brown found the trouble so quickly, he's not just a service man, he's a General Motors trained dealer service man.

He got a job with a GM dealer who kept his eye out for good servicemen, and he decided Mike would make top notch material. They had a talk, shook hands on it, and the next thing Mike knew he was on his way to one of the 30 General Motors Service Training centres established all over the country, with his expenses and his salary paid!

When he got there he wasn't quite sure what to expect, but he rapidly found out just how thorough the training was, just how much was expected of him. In class-rooms, and in practical shop work, General Motors instructors went over every single detail with Mike and all the other students. He got a chance to work with equipment the kind of which he had only read about, while every detail of good servicing was patiently explained and illustrated.

Mike found himself working night-times harder than he had ever worked at school, but with his GM dealer paying his expenses and GM it'self footing the training bill he was able to put in full time, and to stay with it even when the going was rough. Thanks to the book work he found that complex units like transmissions were much easier to work with, and that he was able to service new model carburetors much more quickly.

Even when class hours were over, Mike and some of his friends would argue over equipment such as the new air-conditioning systems. It was the hardest study course he ever had, but Mike found out how much he had learned when he was able to handle a linkage system that had been deliberately changed, and do it in almost no time. Thanks to the GM service training centre he is one of the best trained service men in the country, so backed by his GM technical training he finds the trouble in short order. "All you need is a throttle linkage adjustment, I can have it ready for you in an hour".

Yes only General Motors has 30 Service Training Centres throughout the United States, and the men who attend them are truly the best service men for your automobile. Your General Motors dealer, specially trained to give you special service - whether it's Chevrolet, Pontiac, Oldsmobile, Buick or Cadillac, any one of the GM five for '58 for a new car and the best in service, see your GM dealer tomorrow.

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