General Motors |
| "Aim to Live" |
 |
(circa 1957) |
The point
is this Ladies and Gentlemen, at night there is safety
in light - therefore we should make the best possible
use of the light at our command...but we don't.
At
least 50% of the drivers on that highway, or any American
highway, are driving with improperly aimed headlights.
Now headlights do get out of alignment due to bumps
and jolts, and settling of springs - let me show you
what I mean.
Here we are, now this could be you and
your family, your quite certain your lights are on
bright, but look where there aimed - way over to the
left hand side of the road. Now let me correct the
aim of these lights, now here's what you light-beam
should show the driver.
Of course I can't possible
correct all the poorly aimed lights on the road, but
I can tell you where you can get your lights checked
and aimed. No matter which make of car you drive, just
stop at any dealers or garage or service station displaying
this sign, and when you have had your headlights checked
and aimed, be sure to get this "Aim to Live"
sticker - the badge of a good driver.
And now Mr. Garroway,
will you tell our audience how to use this advice
in the "Aim to Live" contest? Yes its really
very simple, all you have to do is to write a slogan
in 10 words or less on night driving safety, something
as simple as "courteous drivers take a dim view
of glaring lights", or "Aim right, don't
be short sighted about safety".
That's all
there is to it, nothing to buy, no obligation, get
an official entry blank tomorrow from any General
Motors Car Dealer, or at any Garage or Service Station
that displays the
"Aim to Live" sign. Now this is one contest
you'll want to be in on, the chance to win one of
those fabulous General Motors Cars or a beautiful
new Fridgidair appliance, but hurry, your official
entry blank must be postmarked before midnight, April
30th, for the $100,000
"Aim to Live" contest, sponsored by GM, that's
General Motors whose dealers urge you to "Aim
to Live". |
