General Motors Commercials: Aim To Live

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General Motors

"Aim to Live"
USA (circa 1957)

The point is this Ladies and Gentlemen, at night there is safety in light - therefore we should make the best possible use of the light at our command...but we don't.

At least 50% of the drivers on that highway, or any American highway, are driving with improperly aimed headlights. Now headlights do get out of alignment due to bumps and jolts, and settling of springs - let me show you what I mean.

Here we are, now this could be you and your family, your quite certain your lights are on bright, but look where there aimed - way over to the left hand side of the road. Now let me correct the aim of these lights, now here's what you light-beam should show the driver.

Of course I can't possible correct all the poorly aimed lights on the road, but I can tell you where you can get your lights checked and aimed. No matter which make of car you drive, just stop at any dealers or garage or service station displaying this sign, and when you have had your headlights checked and aimed, be sure to get this "Aim to Live" sticker - the badge of a good driver.

And now Mr. Garroway, will you tell our audience how to use this advice in the "Aim to Live" contest? Yes its really very simple, all you have to do is to write a slogan in 10 words or less on night driving safety, something as simple as "courteous drivers take a dim view of glaring lights", or "Aim right, don't be short sighted about safety".

That's all there is to it, nothing to buy, no obligation, get an official entry blank tomorrow from any General Motors Car Dealer, or at any Garage or Service Station that displays the "Aim to Live" sign. Now this is one contest you'll want to be in on, the chance to win one of those fabulous General Motors Cars or a beautiful new Fridgidair appliance, but hurry, your official entry blank must be postmarked before midnight, April 30th, for the $100,000 "Aim to Live" contest, sponsored by GM, that's General Motors whose dealers urge you to "Aim to Live".

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