Today there's a new word for modern in pickup truck
design, it's "FordWard". That's the way you'll
go with new Ford trucks for 1959.
Go FordWard in style
in the all new Ford Ranchero. It rides like a car,
it works like a truck.
For all its high style, it
carries over half a ton. Go FordWard with power, power
in all four wheels.
Ford's new Four Wheel Drive pickups
give you traction enough for a six foot ditch or a
sixty percent grade. There your's at low Ford prices
Go FordWard for savings with one of thirteen different
Ford pickups to choose from for '59.
See them now at
your Ford dealer, you'll see the difference, you'll
save the difference, when you go FordWard in the new
Ford trucks for '59.