|with Groucho Marx:
A lot of things in life aren't what they seem to be,
beauty doesn't always mean quality, that's true of
women and certainly true of cars.
Looks can be deceiving,
but here's one car that has as much quality as it has
The magnificent new '58 DeSoto, it has what
we call the look and feel of the future. The name DeSoto
has stood for quality for a long time, quality all the
way, not only in the big things like the newly designed
engine, torsion-air ride, push-button driving and new
DeSoto quality shows up in details too...Such
things as DeSoto door handles, and beautiful new upholstery's
are made the same high standards, materials and craftmanship.
DeSoto looks big on the outside and is big on the inside.
Just look how roomy this is, plenty of head room and,
er, plenty of leg room.
So whatever DeSoto you choose
you can be certain of the finest in quality, roominess
and driving comfort.
Drive it yourself, and you'll see
what we mean when we say the '58 DeSoto has the look
and feel of the future.