By 1939 people were tired of the hardships
of the Great Depression and ready to embrace creature
That is the point of this clip. In this
1939 short, a suburban Californian family gets all dressed
up to drive their new Chevrolet to see grandma and grandpa,
who still live on the family farm.
Dad’s in a suit
and tie, and Mom has on her Sunday best and chic hat. Are they dressed up to go see the grandparents or are
they dressed up to ride in their new Chevrolet?
is used to symbolize comfort, glamour, conspicuous consumption
and personal mobility.