Buick Commercials: Buick Riviera

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Buick Riviera

What does it take to be a Buick
USA (circa 1964)

What does it take to be a Buick? It takes a car that makes every mile an adventure. Like the new 1964 Riviera by Buick.

Adventure begins here, and never ends.

Riviera, by Buick, a great and rare machine that a woman can admire and enjoy to the fullest, but only a man can really understand.

Find a road yourself, and discover...adventure is a car called Riviera.

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