Daimler

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Daimler

Daimler was formed in 1896 by Fredrick Simms, he acquiring the patent rights to sell Gottlieb Daimler’s 1 horsepower motorboat engines; more importantly Simms was also able to retain the Daimler name. The same year the Daimler Motor Syndicate would enter into car production at their newly established facility in Coventry, soon after garnering Royal patronage when the Prince of Wales (later Edward VII) was given a ride in a Daimler by John Scott-Montagu, Lord Montagu of Beaulieu. In 1907 Daimler introduced the now trademark fluted grille, then in 1908 it acquired  the license to build the “Knight” sleeve valve engines for its automobiles. During World War 1 Daimler manufactured engines for the Little and Big Willie, the worlds first ever tanks, in addition to engines for scout vehicles, planes, ambulances, trucks and double-decker buses!

In 1920 the company merged with AEC to form the Associated Daimler Company to build commercial vehicles. During World War 2 the company is best known for its manufacture of the “Ferret”, a stoic armored car that would do service in over 136 countries around the world. After the war Daimler lost its way, creating too many models and selling too few, in many respects becoming the play thing of one Lady Norah Docker. Jaguar, on the other hand, could barely keep up with demand and, with Daimler ripe for the picking, realized it would provide both an up-market division and much needed extra production facilities.

In 1960 Jaguar would acquire Daimler, shortly after arguably the prettiest and most highly prized iteration coming to market, the wonderful SP250 Dart. The halcyon days would be short lived, with the rationalization of British automotive manufacturers ensuring some would live on as mere name plates. Since that time, Daimlers have simply been "badge engineered" versions of current production Jaguar sedans, although they were always fitted with the distinctive fluted grill, upgraded upholstery, and woodwork – making them the flagship of the marque. The only truly unique Daimler model to emerge between 1967 and 1992 was the DS420 Limousine. It is worth noting that coachbuilders Vanden Plas were merged into BMC, and then assigned to the Daimler group in 1966, a name used for the US market instead of Daimler to ensure no confusion with the German competition.

Daimler Conquest  

Daimler Conquest

1953 - 1956
Daimler replaced its elderly Consort model with an all new 'Conquest' model in 1953. The new Conquest had a shorter overall length and consequently less weight than the old Consort and was of a more modern design, finally leaving the pre-war styling cues behind. More >>
Daimler Majestic Major  

Daimler Majestic Major

1959 - 1968
An unlikely high performer the Daimler Majestic was fitted with a brand new 4.7 liter hemi-head V8 that gave the vehicle a top speed of 193 km/h. Quicker than rival Jaguars and an astonishing 0 to 100 km/h in 9.7 seconds. More >>
Daimler 104 Sportsman  

Daimler 104 Sportsman

1959 - 1968
This striking coupe built on the "104" chassis, so called because the prototype topped 104mph was made by Mulliners using a composite alloy/steel construction. Technically known as the 4 light saloon it became universally known as the Sportsman Coupe. Performance easily exceeded the 104 mph due to lighter weight and superior aerodynamics. Daimlers records, never complete at the best of times show app 69 cars built. More >>
Daimler SP250  

Daimler SP250

1959 - 1964
The SP250 was designed to appeal to export markets - most particularly the USA - but never sold in the hoped-for quantities, nor was it ever profitable to its makers. Daimler, in fact, were taken over by Jaguar in 1960, who persevered with the SP250, eventually developing two improved versions of it, all with the same styling. More >>
Daimler SP250

Daimler Sovereign Series III

1979 - 1987
Introduced in March 1979, the Series III versions of the Jaguar/ Daimler range represented a successful attempt to broaden the appeal of the vehicle with a number of important modifications which, most notably, modernized its appearance. More >>
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